Rose City Gin a nod to Welland, says NB Distillers’ Neeraj Bakshi
June 28, 2021
Rose City Gin a nod to Welland, says NB Distillers’ Neeraj Bakshi
NB Distillers' owner Neeraj Bakshi holds a bottle of the company’s recently released Rose City Gin. The label features a lift bridge with a boat going underneath it. DAVE JOHNSON / TORSTAR
Launched on World Gin Day, NB Distillers’ Rose City Gin is a nod to the company’s new home in Welland.
“It’s our way of saying thank you to the city for having us and for the welcome we are receiving,” said owner Neeraj Bakshi,
adding the company will look to name future around based on Welland places, landmarks and history.
NB Distillers formed in 2002 after it bought Mississauga-based Canadiana Organic Distillery Corp., which produced Canadiana
Premium Red Vodka.
The company moved to Welland earlier this year and opened a retail store and temporary distillery at 36 Darte Dr.,
Unit 1, in the south end. It purchased 2.28 hectares of surplus land west of Welland International Flatwater Centre and
will build a permanent home there.
With 14 botanicals in the gin, it also features a touch of India with ginger and red peppercorn that hits at the end of
a sip.
Rose City Gin joins the company’s Red Admiral Vodka and Liquid Gold and Chak De whiskies at the retail store.
Bakshi said gin had been on his mind for a while and spent time in development, with different batches distilled and
tested before being released on June 12.
With Red Admiral Vodka on LCBO shelves and Chak De Whiskey to join it in the next couple of weeks, Bakshi said he’ll wait
until next year to see if the gin will be accepted by the agency.
“There’s a limited market for gin brands, and the ones in the LCBO are well-established. It will be our in-house gin,
and we’ll have two different types next year.”
When Chak De Whiskey hits the shelves, it will feature a larger logo on the label and include writing in both Hindi and
Punjabi to help it stand out. Chake De means “go for it” in both languages.
Bakshi said the small-batch craft distiller and blender will soon have flavoured vodkas in the retail shop. A number
are in development, and he said the top two should be ready for mid-July.
The distillery’s retail shop — open Wednesdays through Saturdays noon to 7 p.m. — is offering ready-to-drink cocktails
in individual and family packs for entertaining. They are made fresh on-site and sold in mason jars and larger containers
and include drinks spiked with whiskey and vodka.
Customers can buy gift boxes with a mix of syrups, spirits and scented candles from small to large sizes costing $65 to $150.
Though the retail shop has been open for more than a month, Bakshi said some people are having trouble finding it because
it’s in an industrial area.
A large sign has gone up on the front of the shop, and he’s hoping to have one on the Prince Charles Drive side to attract
customers.
Finding the distillery will be easier next year when its permanent home opens near the flatwater centre.
The site is being surveyed, and Bakshi expects to have architectural drawings ready and apply for permits by the end of
July. He’s hoping the shovel is in the ground shortly thereafter.
“Our goal is to be open Victoria Day or sooner,” he said.
He also said local restaurants have approached the distillery to talk about its spirits.
NB Distillers will be open Canada Day 9 a.m. to 4 p.m. with ready-made Caesars and snacks for people who stop by.
Bakshi said an exotic car club out of Burlington is stopping by Sunday, July 11, with 25 cars and the public is invited
to come to check them out.